Emma is a writer, creative strategist and communications specialist. Her expertise is being able to distil complex data and information into crystal clear policy messages. She is passionate about the power of story and the value of content.
- Copywriter: she has written, edited and project managed a range of publications, on topics ranging from the financial crisis to blockchain and digital storage.
- Branding: she helps businesses large and small identify their story and express it to maximise brand positioning.
- Content strategy: she understands the power of content and how it should be organised for maximum gains.
- Strategic communications advice and media relations. She has worked from concept to launch on a variety of campaigns, from international prizes to edtech startups and small business websites.
- Public speaking and workshops. She has adapted the storytelling techniques of creative writing for companies in a popular workshop.
- Innovation enabler. She has advised governmental organisations on three continents on cultivating and promoting innovation clusters, with a focus on science and technology.
- Strategic vision and political nous. She has covered politics from left and right, at local, national and international level.
She has a degree in Social Anthropology from the University of Manchester, a postgraduate diploma from the Scottish Centre for Journalism Studies, and a Masters in Spatial Planning from UCL. She is a graduate of the Faber Academy, an associate of Demos, a member of the Society of Authors and the Federation of Small Businesses, and a fellow of the Royal Society of Arts.
As a journalist, she worked for AFX News (now Thomson Reuters), Bloomberg, and the Associated Press where she was head of the economic service in France. Based mainly in Brussels and Paris, she reported from over 30 countries on six continents.
Clients include promotional and inward investment agencies (London & Partners, Business France, Invest Northern Ireland), public bodies such as the European Stability Mechanism and the Venturefest Network (Innovate UK), academic intuitions and think tanks such as MIT, the Lisbon Council, Demos and Centre for London, urban planning bodies (AECOM, Urbed and French urban planning agency Atelier Ruelle), membership organisations such as the Digital Production Partnership and corporates such as *Research, New Media Partners and Apollo Strategic Communications.
Publications include Schizophrenie Francaise: Sego, Sarko, Jacques et Moi (Jean Claude Gawsewitch 2007), A Tale of Tech City (Centre for London, 2011), Feeling the Effects (Demos 2012), Sobering Up (Demos 2013), Here Be Startups: Exploring a young digital cluster in Inner East London (Environment & Planning A, forthcoming), SMEs in the Single Market: A Growth Agenda for the 21st Century (Lisbon Council 2012), Tech in the London Cambridge Stansted Corridor (LSCC, 2014), Creative France (Business France), Business France’s WHAT IF…French Startups Re-Imagining the World (2017), Spatial Imaginaries and Tech Cities: Place-branding East London’s digital economy (Journal of Economic Geography 2018). For her creative writing, Click Here
She enjoys public speaking, appearing on numerous French television and radio shows to promote her first book, Schizophrenie Francise, including the popular Ce Soir (ou jamais!) on France 2, L’Espirit Public (France Culture), CNBC, France 24, i-Tele, RTL, BFM and Radio Aligre. She has spoken at conferences including Place East London, the Federation of Small Businesses, Triple Helix and at the inaugural London Stansted Cambridge Conference. She has run workshops for RBKC, the European Commission, Tech Hub, Plexal, Edtech Podcast Festival, Paris Pionneieres, Le Comptoir, Bond’Innov and Hitchin library. She has moderated panels for La French Tech at Africa.Com, and a France-India summit for Business France and lectured at UCL.
She speaks French fluently, has decent Italian and very rusty Spanish. Having lived abroad for 12 years and travelled extensively, she has a deep understanding of the ways societies, culture and businesses operate in different parts of the world.