London takes the top European place at No. 7, scoring particularly well in terms of mentality, government support and finance. Where it falls down is in its ability to come up with new differentiated ideas. Interestingly, that is where Paris, at No. 11 Europe’s second highest scorer, does well. Where Paris is strong London is weak and vice versa. Perhaps the two capitals, only two hours apart on the train, should stop scrapping and start learning from each other. Although that would require overcoming centuries of rivalry…. hmmmm…..